Folklore is an independent store set up by Danielle Reid and her husband Rob. We started the company with a simple idea that better living is possible through design.

We stock a selection of simple, functional and well made goods for home and life. All are created with care and made to last. Our range includes homeware, furniture, lighting and lifestyle.

We work with brilliant designers and makers. We look for craftsmanship, quality and durability in all of our products. Some are handmade, antique or made from recycled or found materials. Others are easily recyclable at the end of their life.

We treasure our collection and the people responsible for creating it. We hope you feel the same.

Our 'bricks and mortar' store is based near our home in Islington, London. Drop in and say hello if you're in the area. Location and contact details are here.