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Our ethos is grounded in the concept that better living is possible through design. Here are the values that are important to us:

Harnessing the power of design to create lasting change

We curate a considered edit of goods based on our belief that ecology and ethics should be integral to good design.

Curating products that are made with care

We seek out craftsmanship, simplicity, durability and quality in all of our products.

Celebrating materials that are special enough to be loved and strong enough to last

We believe that the story ahead of our goods is as important as the story behind them. We source authentic, enduring items that have purpose and will hopefully be loved, treasured and kept.

Working with suppliers who share our ethos

We work and collaborate with designers, makers and craftspeople who share our belief that good design is mindful design.

Sharing profits to create a positive impact beyond our company

We donate 15% of profit to a different organisation every year. Last year we supported Shanti Microfinance in promoting entrepreneurship in some of India's poorest slums and villages. We are considering new options for 2014 and will announce a partnership soon.