Our ethos is grounded in the idea that better living is possible through design. Here are some of the values that are important to us.

Inspiring better living through design

We believe that ecology and ethics should form an integral part of good design. We curate an edited collection of goods that are both considered and designful.

Curating products that are made with care

We seek out beauty, craftsmanship, simplicity, durability and quality in all of our products.

Celebrating materials that are special enough to be loved and strong enough to last

We believe that the story ahead of our products is as important as the story behind them. We source authentic, enduring goods that have purpose and will hopefully be loved, treasured and kept.

Working with designers, makers and craftspeople who share our ethos

We work with suppliers who share our belief that good design is mindful design.

Sharing profits to create a positive impact beyond our company

We donate 15% of profit to a different not for profit organisation every year. This year we are supporting Shanti Microfinance which was set up by our friend Sheetal Mehta to promote entrepreneurship and sustainability in some of India's poorest slums and villages.